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Side view of a truck trailer with a continuous, colourful illustration. The design shows several stylised faces in shades of blue, orange, white and black. Text elements can be seen on the tarpaulin, including "Winner of the FOBIKUS Award 2023" and a round logo with the inscription "JACK Jason Art". The semi-trailer is standing outdoors in daylight, the sky is partly cloudy. The wheels, underride guard and side locks of the semi-trailer are visible.

HEUEL LOGISTICS and Südwestfalen agency turn a trailer into a creative eye-catcher

Side view of a truck trailer with a continuous, colourful illustration. The design shows several stylised faces in shades of blue, orange, white and black. Text elements can be seen on the tarpaulin, including "Winner of the FOBIKUS Award 2023" and a round logo with the inscription "JACK Jason Art". The semi-trailer is standing outdoors in daylight, the sky is partly cloudy. The wheels, underride guard and side locks of the semi-trailer are visible.
From left: Marie Ting (South Westphalia Agency), Christoph Heuel (Managing Director, Spedition HEUEL), Jack Mason (artist) and Patrik Bonzel (designer). Photo: South Westphalia Agency Ltd.

Truck tarpaulin displays works by art prize winner Jack Mason

Meinerzhagen/Drolshagen/South Westphalia, 26 July 2024

Transforming the motorway into a stage for art – this is what the Meinerzhagen-based freight forwarding company HEUEL LOGISTICS, in cooperation with Südwestfalen Agentur GmbH and artist Jack Mason, has successfully achieved. The latest trailer in the Südwestfalen fleet now prominently displays large-scale artworks by the Drolshagen-based artist and has become part of the HEUEL LOGISTICS fleet. Despite more than 50 Südwestfalen-branded trucks already operating across Germany and Europe, this trailer represents a premiere. 

“When we first heard about the idea of an art truck, we immediately knew we wanted to be part of it,” recalls Christoph Heuel, Managing Director of HEUEL LOGISTICS. 

The new “rolling ambassador” is now an integral part of the company’s truck fleet. For the family-owned company from Meinerzhagen, this is already the third Südwestfalen-branded truck – but this time, the excitement is particularly high. “Jack Mason’s works are truly impressive, and we are proud to present them throughout Germany and beyond,” says Heuel.

"Rolling promotion for South Westphalia works"

The truck operated by the Meinerzhagen-based logistics company is now the 54th ‘rolling ambassador’. Since 2015, the Südwestfalen regional marketing initiative run by Südwestfalen Agentur GmbH has repeatedly launched Südwestfalen-branded trucks in collaboration with various partners and local authorities across the region. Additional vehicles are already planned, continuing to spread the message of South Westphalia as a strong and attractive place to live and work on roads throughout Germany and Europe.

For more information about Südwestfalen Agentur GmbH, please visit:

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