Large seminar room with tall windows and ceiling lighting. Several people are seated at tables arranged in a U-shape. There are paper documents, drinks and writing materials on the tables. On the right, a person is standing next to a table and speaking to the group. In the background, windows with a view of greenery and a projector mount on the ceiling are visible.
Three concentric circles made of coloured ropes lie on grey carpet. The outer circle is yellow, the middle one green/turquoise and the inner one red. Inside and between the circles are coloured cards with texts such as "Area of interest", "Area of influence", "Area of control", "Family", "Friends", "Customers", "Superiors", "Weather", "Israel" and "Traffic jam on the A3". In the centre are red cards with the inscription "100% ME" and options for action such as "Change it", "Leave it" and "Love it". Percentages such as "0%" and "0–99.9%" are also shown on cards.
On a wooden table lies a stack of printed documents with the heading "Customer Expectations". The pages show several comic illustrations of a tree with a swing in various states, each with a short text description underneath. An open laptop can be seen in the top left-hand corner. In the background are chairs and the legs of people sitting at tables, suggesting a seminar or training room.
Several people are sitting at tables arranged in a U-shape in a bright seminar room. In the middle is a mobile pinboard with numerous coloured presentation cards. One person is sitting on a chair in front of the pinboard. There are documents, notepads, drinks and an open laptop on the tables. Large windows on the right-hand side offer a view of the countryside.

Two-day workshop for commercial trainees 2024

A presentation slide can be seen on a lowered screen. In the centre is the word "TELEFONTRAINING", with "Workshop for commercial trainees" underneath. The logo of the South Westphalia Young Entrepreneurs is shown at the bottom left, and the "bbz" logo at the top right. The slide is designed in bright colours and is projected in a seminar room.
Several people are sitting at tables arranged in a U-shape in a bright seminar room. In the middle is a mobile pinboard with numerous coloured presentation cards. One person is sitting on a chair in front of the pinboard. There are documents, notepads, drinks and an open laptop on the tables. Large windows on the right-hand side offer a view of the countryside.

Meinerzhagen/Siegen/South Westphalia, October 2024

A review from the trainee's perspective

This year as well, our new first-year trainees kicked off their training with an engaging two-day workshop. The focus was not only on theoretical knowledge, but above all on practical skills that are essential for everyday work in commercial roles.

One of our trainees shares her experience:

On the first day, we focused on what communication really is and how it can be successful. I found it particularly interesting to learn that facial expressions, gestures, and body language account for almost 55% of effective communication. The tone of voice makes up about 38%, while only 7% is the actual content of what we want to say. In groups, we also worked out what expectations we have of different service providers. In group work, we also discussed what expectations we have of different service providers. My group looked at supermarkets, and we quickly agreed that customer friendliness and cleanliness are especially important to us.

After exploring topics such as giving feedback and self-presentation, we were asked to prepare short presentations to practice how to present ourselves confidently in front of a group. Using a topic of our own choice, we applied the communication principles we had just learned.
 
On the second day, the focus shifted to communication on the phone. We learned how to prepare properly for a phone call and how to deal with challenging situations, such as handling an angry caller. We then practiced through role-playing exercises: working in pairs, separated by a wall, we ‘called’ each other. At first, it took a bit of courage, but it turned out to be a great exercise to learn how to handle such calls professionally.

The workshop provided our apprentices with valuable insights and hands-on experience, laying an important foundation for their future work in the commercial field.

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